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Deeptech / Industry

Michelin 3d filling

Accelerating the go-to-market of a deeptech innovation

Challenge

Transform a Michelin R&D innovation into a market-ready solution for the low-carbon construction industry.

From:

  • a technology-driven approach,
  • to a credible business and go-to-market strategy.

TARGET EUROPEAN MARKET: €400M WITHIN 5 YEARS

DECARBONIZATION · CONSTRUCTION · NEW MATERIALS

Day 1

Reveal

Value chain structuring & market validation

1 month

Structure

12 interviews with strategic decision-makers in the construction sector

50 days

Activate

First commercial deal signed & qualified pipeline activated

mindrush engagement

  • Business model structuring
  • European market analysis
  • Identification of priority segments
  • Strategic partner mapping
  • Activation of initial business pilots

Liquid workforce deployed

  • Industry Expert
  • Strategy
  • Go-to-Market
  • Marketing

€15M+
qualified sales pipeline

generated during the exploratory phase

Business impact

  • First commercial agreement secured
  • Market validation completed
  • Strategic decision-makers engaged
  • Industrial partnerships activated

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