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Deeptech / Industry
Michelin 3d filling
Accelerating the go-to-market of a deeptech innovation
Challenge
Transform a Michelin R&D innovation into a market-ready solution for the low-carbon construction industry.
From:
- a technology-driven approach,
- to a credible business and go-to-market strategy.
TARGET EUROPEAN MARKET: €400M WITHIN 5 YEARS
DECARBONIZATION · CONSTRUCTION · NEW MATERIALS
Day 1
Reveal
Value chain structuring & market validation
1 month
Structure
12 interviews with strategic decision-makers in the construction sector
50 days
Activate
First commercial deal signed & qualified pipeline activated
mindrush engagement
- Business model structuring
- European market analysis
- Identification of priority segments
- Strategic partner mapping
- Activation of initial business pilots
Liquid workforce deployed
- Industry Expert
- Strategy
- Go-to-Market
- Marketing
€15M+
qualified sales pipeline
generated during the exploratory phase
Business impact
- First commercial agreement secured
- Market validation completed
- Strategic decision-makers engaged
- Industrial partnerships activated
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