Logo de Mindrush avec un fond bleu et une icône d'atomes stylisé.

NOT A CONSULTING FIRM

A high-fashion model, compact, agile
and that delivers value, without the fluff.

YOUR SPARRING PARTNER

A personalized approach

No standardized solutions or "reusability" – we tailor our approach to your specific culture, market, and constraints.

Results-oriented: a ROI-driven approach

No exorbitant overhead costs; our philosophy is efficiency and measurability.

Masterminds: seasoned consultants

Senior professionals with either a strong entrepreneurial background or graduates of top-tier programs (e.g., École Polytechnique), and international experience.

We understand your business: grounded in market realities

Concrete solutions that take your operational constraints into account.

Open mind: skills transfer

We prioritize transparency regarding our recommendations and methodology, with the option to implement them independently if you prefer.

Reminder: Proximity, transparency, and measurability

A sparring partner working closely with managers, providing weekly reports on billed hours and deliverables.

Warda DREIFUSS

WARDA DREIFUSS

Partner Switzerland

Senior leader in digital transformation and innovation, with over 15 years of experience supporting large organizations through complex technological and strategic change.

Warda has led high-impact transformation programs across industries including luxury goods, retail, and telecommunications, helping executives translate vision into measurable business outcomes.

Her work sits at the intersection of strategy, design, data, and technology, enabling companies to improve performance while delivering differentiated customer experiences.

Known for her pragmatic, execution-driven approach, Warda specializes in turning emerging technologies into concrete value, aligning operating models, teams, and platforms to achieve sustainable impact.

She brings a sharp understanding of how innovation, when properly governed and deployed, becomes a decisive lever for growth and competitive advantage in rapidly evolving markets.

William Bonutto

WILLIAM BONUTTO

Client Partner

A digital leader specializing in luxury, retail, and innovation, William Bonutto has been supporting iconic brands such as LVMH, Chanel, Nespresso, and Chopard in defining and executing their digital strategies for over 20 years.

A former Chief Digital Officer, entrepreneur, and consultant, he combines strategic vision with strong execution capabilities, structuring hybrid ecosystems that blend internal talent with external experts. Passionate about innovation and business impact, he has developed expertise in e-commerce, data, and artificial intelligence, always ensuring that the digital experience is adapted to local specificities, particularly in markets such as Asia and the Middle East.

A proponent of OKR, Agile, and SMART methodologies, he also works as a mentor and speaker, sharing his vision of digital technology as a tool for enhancing customer experience and brand visibility.

 

BASED IN ZURICH, OPEN TO THE WORLD

Our offices are located in Zurich, but we can operate anywhere internationally.

AREAS OF EXPERTISE

  • DIGITAL TRANSFORMATION

  • ADVANCED DATA & ANALYTICS

  • CUSTOMER EXPERIENCE

  • SUSTAINABILITY & ESG

  • INTERNATIONALIZATION AND M&A

  • CRM & SALESFORCE INTEGRATION

  • OPERATIONAL EXCELLENCE

  • BRANDING & COMMUNICATION

  • PEOPLE & ORG. CHANGE

  • CYBERSECURITY & RGPD

  • MARKET RESEARCH

  • AI DEPLOYMENT

WWF, Richemont, Cartier, Nespresso, Chanel, LVMH, Chopard, Dior, Hennessy, L'Oréal, PMU, Microsoft, EDF, Nestlé, Disney et AXA.

SELECTED CLIENTS

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