Client stories speak for themselves.
Real challenges. Real execution. Real impact.
Hospitality / Sport & Leisure
24H du Mans
From an iconic event to a growth platform
Challenge
Increase value generated per visitor by transforming the event into a connected ecosystem of experiences, content, and services.
From:
- a ticketing-centric model,
- to a multi-revenue growth engine.
IDENTIFIED POTENTIAL >€10M UP & CROSS-SELL
MERCHANDISING · EXPERIENCE · CRM · CONTENT
Day 1
Reveal
Analysis of business assets & visitor journeys
1 month
Connect
Structuring the experience & monetization platform
2 months
Scale
Definition of a business-driven growth model
mindrush engagement
- Monetization strategy
- Visitor journey & premium offers
- CRM activation & engagement
- Upsell & cross-sell mechanicsBusiness-driven activation plan
Liquid workforce deployed
- Strategy
- UX
- Product
- CRM
- Content
- Marketing
+48%
average order value
on activated premium offers
Business impact
- €10M upsell & cross-sell target
- Integration of offers and experiences
- Increased CRM revenue
- Expanded merchandising revenue
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