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Entertainment / Sport & Leisure

E-Motion

From a local concept to an international sim racing network

Challenge

Transform a premium pilot site into a platform capable of supporting rapid and profitable international expansion.

From:

  • a local experience,
  • to a scalable multi-site, multi-country model.

5 SIM CENTERS ACROSS EUROPE & THE US

PARIS X2 · LUXEMBOURG · ROME · MIAMI

Day 1

Build

Technology & Operational Infrastructure

2 months

Scale

Growth Model Activation

6 months

Expand

International Rollout of 5 Sim Centers

mindrush engagement

  • Technological and operational infrastructure
  • CRM architecture and acquisition
  • UX optimization and customer journeys
  • Data and performance management
  • Standardization of the scaling model

Liquid workforce deployed

  • Growth
  • CRM
  • Product
  • UX
  • Data
  • Engineering

x2.2
development velocity

after AI governance optimization

Business impact

  • 5 SIM Centers opened in 6 months
  • Reduced acquisition costs
  • Standardized operations
  • Accelerated go-to-market

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